On-Demand Webinar: Understanding and unlocking evidence to maximise your claims

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Our On-Demand Webinars can be accessed via a ‘Start Course’ link which will be emailed to you once you have purchased or enrolled on the course.

The course can be completed at your leisure and you can leave and log back in to return to the course via ‘Courses’ on your dashboard.

How much does it cost?

This On-Demand Webinar is free to PAGB members and associate members. Please ensure you are registered and logged in to the Members Area in order to access the course from this page.

The cost for non-members is: £150

If you have already purchased this course, it will show under ‘Courses’ on your dashboard.

For further information about PAGB’s eLearning, training and events, please contact events@pagb.co.uk or call 020 7242 8331.

Terms and conditions for bookings can be found here.

£150.00

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This is an on-demand recording of our webinar on understanding evidence to maximise your claims. Recorded in 2023, all information is correct at the time of recording. The purpose of this video is to support your learning in this area; the content does not constitute advice.

The webinar will present an introduction to understanding data and how to use data to build and support advertising claims for medicines and medical devices, focusing on randomised controlled trials (RCTs). Important differences in supporting data between medicines and medical devices will be covered, and the role of real-world evidence (RWE) in efficacy claims will be discussed.

This webinar is hosted by James Walmsley and Lucy Rochford, Managing Directors of PAGB associate member Advercheck.

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