The expert voice of the UK consumer healthcare industry

Membership About PAGB

£1.7 billion potential savings through greater use of OTC products

Read our groundbreaking report on the economic value of the OTC sector to find out more.
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PAGB CEO awarded OBE for services to consumer health

We are proud to announce that PAGB CEO, Michelle Riddalls, has been awarded an OBE in the King’s 2025 New Year Honours for her outstanding services to consumer health.
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Self-Care Census Report 2024

Read our latest report shining a light on the trends in self-treatable conditions, consumers’ attitudes towards self-care and how they access health services.
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We are PAGB, the consumer healthcare association. We represent the manufacturers of branded over-the-counter medicines, self-care medical devices and food supplements in the UK.

Promoting best practice

Promoting best practice

Providing expert advice in advertising and enabling self-regulation

Influencing government and policy

Influencing government and policy

Leading advocacy and representing the OTC sector on Brexit, reclassification, environment and legislation

Empowering self-care

Empowering self-care

Actively promoting self-care to empower individuals to take responsibility for their health and well-being

Navigating regulatory complexities

Navigating regulatory complexities

Managing challenges and providing support and expert guidance

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Representing our members in the consumer OTC healthcare sector

We work for our members to maintain standards in advertising through self-regulation, shape health and medicines legislation, widen access to medicines, and increase awareness of self-care to consumers and healthcare professionals.

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The economic value of the OTC healthcare sector

Read PAGB’s ground-breaking report providing the most up-to-date figures to quantify the economic value of the over-the-counter sector. The report, undertaken by Frontier Economics and commissioned by PAGB, showcases the current and potential impact of OTC usage in the UK.

See full report

Current annual impact of the UK OTC sector

£6.4bn total NHS cost savings

on prescriptions and appointments

Current annual impact of the UK OTC sector

5 days extra work

per year as a result of using an OTC product

Current annual impact of the UK OTC sector

61 million people

in the UK use OTCs each year to treat self-treatable conditions

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Get the latest codes, guidance and updates

OTC medicines
Medical devices
Food supplements

Upcoming training and events

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