Our 2024 Self-Care Census Report reviews real-world data from a census of 4,000 adults in the UK to reveal the latest consumer trends in self-treatable conditions, uncovering evolving attitudes towards self-care and how individuals are accessing healthcare services.
These vital insights help support PAGB’s work shaping the future of self-care and enhancing public health. The report sheds a light on the most-experienced self-treatable conditions and the actions people take for these as well as consumer confidence in over-the-counter medicines and self-care. It also highlights the current challenges and opportunities for self-care and the next steps that we can take in policy and practice to promote self-care.
The report was launched on International Self-Care Day, securing national and pharmaceutical trade press coverage, with outlets including the Daily Mail, Mirror, Express, Independent and Good Morning Britain sharing the insights.