Michelle Riddalls is latest guest on Over The Counter podcast with HBW Insights
In the first episode of two parts, Michelle joins HBW Insight's David Ridley to chat about PAGB's strategy and ongoing work.
This workshop gives you an overview of the self-regulatory system for OTC medicines advertising and how this applies to your campaigns.
View detailsThis workshop gives you an overview of the rules around advertising medical devices and provides practical advice on keeping your campaigns compliant.
View detailsFind out what regulations apply to food supplements products and what this means for your brands.
View detailsRead our latest media statements released in response to media issues affecting the consumer healthcare industry (members only).
Media statementsThis report showcases the current and potential impact of OTC usage in the UK.
Learn moreThis report showcases the current and potential impact of OTC usage in the UK.
Learn moreWe are the only trade association representing the interests of manufacturers of branded OTC medicines, self-care medical devices and food supplements in the UK.
Learn moreThis report showcases the current and potential impact of OTC usage in the UK.
Learn moreWe are delighted to welcome our newest associate members, Medico Digital – a digital marketing agency that brings a fresh approach to med comms.
On joining PAGB, Medico Digital shared:
“We help healthcare brands navigate the fast-paced and overwhelming digital world, creating clear and effective digital communications to reach and engage target audiences.
“Our consultative, compliant and scalable approach to copywriting, performance marketing and web experience development has seen us work with prestigious medical device, OTC medicine and FSMP brands the world over, and we’re thrilled to be part of the PAGB as we continue on our mission to help people live happier, healthier lives through better medical communication.”