We’re pleased to share our 2024 Highlights Report, which sets out our key work across the last year on behalf of our members across the consumer healthcare industry.

In the report, we share a review of PAGB’s work throughout 2024 to promote self-care, champion widening access to OTC medicines, navigate regulatory complexities, and ensure continued best practice to enable self-regulation. We also reflect on the successes we have delivered and celebrate our achievements over the course of our strategy to 2025, as it evolves to continue to deliver our vision and mission for the next five years.

In addition, the report features new analysis from data insight specialists NielsenIQ on the consumer healthcare market in 2024, with a focus on economic context, category trends and key channels.

Read the full report here.