PAGB is proud to support the OTC Marketing Awards. Our CEO, Michelle Riddalls is a member of the judging panel and PAGB sponsors the OTC Brand Revitalisation of the Year award. Many of our members and associate members are recognised for their innovative campaigns to promote self care for self-treatable conditions. The below is a guest article from our partners at Citeline, organisers of the OTC Marketing Awards.
Companies and PR agencies hoping to win a prestigious OTC Marketing Award should start work on their entries as soon as possible. The entry deadline of Friday 1 September is fast approaching. Now in their 28th year, the OTC Marketing Awards celebrate the best and brightest of the British consumer healthcare industry. This year’s event is supported by PAGB and sponsored by Inspiros Consulting Solutions, Dexcel Pharma’s Pyrocalm Control and Skills In Healthcare.
Entries are invited across 15 award categories, covering advertising, marketing, social media, digital and public relations campaigns, as well as packaging, training and innovation. For the second year running, we will also hand out an OTC Award to recognize industry’s ongoing efforts to become more sustainable.
The Sustainable OTC Product of the Year Award is open to any consumer healthcare product launched between August 2022 and August 2023 which has been designed to be more sustainable or environmentally friendly. This could include use of recycled materials or sustainable ingredients, recyclability of packaging, reduced environmental impact, or encouraging behaviour change. To enter the awards, companies and their agencies can visit the OTC Marketing Awards website. Submissions are open to launches, campaigns and packaging introductions carried out between August 2022 and August 2023.All entries will be carefully reviewed by our judging panel – a group of senior industry experts, handpicked for their experience.
By popular demand, the OTC Awards ceremony will return to its usual Thursday night slot. This year’s event will take place on Thursday 23 November at the Royal Lancaster London. So don’t miss out on a great opportunity to come together with your peers to celebrate the industry’s achievements and enjoy a fantastic evening of food, entertainment and camaraderie.
For support with your entry – or if you have any questions about the OTC Awards – please contact our Senior Events & Marketing Manager, Natalia Kay: natalia.kay@citeline.com
