PAGB’s CEO, Michelle Riddalls, is the latest guest on HBW’s Over The Counter podcast. 

In the first episode of two parts, Michelle joins David Ridley to chat about PAGB’s new 5-year strategy and how this has evolved to deliver PAGB’s vision for the UK to lead the way in consumer healthcare, underpinned by a robust regulatory and policy framework, offering unparalleled access to products that empower consumers to self-care with confidence. 

They discuss how PAGB is focused on ensuring that self-care remains a political priority and the work we are delivering to ensure that self-care policies are incorporated into the 10 Year Health Plan, Industrial Strategy and Life Sciences Sector Plan.    

They also touch on PAGB’s work to drive the latest reclassification announcement from the DHSC, and what’s next in terms of opportunities to widen access to OTC medicines for consumers. 

Tune in to listen to the episode here.