PAGB is proud to be supporting the OTC Marketing Awards again this year.
We’re always delighted to see many of our members and associate members recognised at these awards for their innovative campaigns to promote self-care.
Michelle Riddalls, our CEO, will joining the judging panel and, at the ceremony, will be handing out the award for the OTC Brand Revitalisation of the Year category.
For further information about the event and how to enter, read the guest article below from our partners at Citeline, organisers of the OTC Marketing Awards.
Have you been working on a thought-provoking campaign, game-changing launch or inventive brand revitalisation?
Now’s the chance to get recognition for your teams hard work by entering the OTC Marketing Awards 2024.
But don’t delay. The deadline for submitting entries to the event known as ‘the Oscars of the industry’ is Friday 6 September 2024.
Now in its 29th year, the OTC Marketing Awards will celebrate the best and brightest of the British consumer healthcare industry at a presentation ceremony taking place on Thursday 21 November 2024 at the Royal Lancaster London.
This year’s event is supported by PAGB, the UK consumer healthcare association, and sponsored by headline sponsor, Kenvue as well as our category sponsors Alliance Healthcare and Precision.
Entries are coming in thick and fast from industry players across the 12 Award categories, covering innovative launches, social media, TV and digital campaigns, as well as public relations and pharmacy training.
Categories are split across two groups: Principal Awards, which are free to enter, and Entered Awards.
The OTC Marketing Awards welcomes entries from consumer healthcare companies large and small, as well as agencies and associates.
Submissions are open to launches and campaigns carried out between August 2023 and August 2024. All entries must relate exclusively to UK marketed consumer healthcare products, including licensed non-prescription medicines, food supplements, herbal and homoeopathic remedies, self-care medical devices, plus numerous selected unlicensed healthcare products.
Head to the OTC Awards website to get started on your entry. This year we are encouraging companies to include images with their entries for use on the night of the Awards presentation.
All submitted entries will be carefully reviewed by our judging panel – a group of senior industry experts, handpicked for their experience, knowledge and credibility.
So don’t miss out on a fantastic opportunity to shine a spotlight on your company’s biggest achievements over the past 12 months.
For support with your entry – or if you have any questions about the OTC Awards – please contact our Global Director of Events, Natalia Kay: natalia.kay@citeline.com
Sponsorship opportunities for the OTC Marketing Awards 2024 are still available. To discuss the ways the event can promote your business to leaders in the UK’s consumer healthcare industry contact Business Development Manager Yue Zhuo: yue.zhuo@citeline.com
