Our annual Highlights report sets out our key work last year on behalf of our members across the consumer healthcare industry. In the report, we share a review of how PAGB tackled the big issues faced by the industry in 2023, from pressures in challenging media stories to ingredient issues, and we showcase the current and potential economic impact of OTC usage in the UK.
The report also highlights our progress on our reclassification work, how we have helped influence the political landscape on behalf of the OTC sector, and our continued support and advocacy for our members on everything from regulations and advertising to media and public affairs engagement.
In addition, the report features new analysis from data insight specialists NielsenIQ on the consumer healthcare market in 2023, with a focus on economic context, category trends and key channels.
