Top parity claims

This guidance provides best-practice advice to member companies on using top parity claims in medicines advertising.

The guidance covers:

  • Evidence requirements
  • “Nothing stronger” and “without prescription” claims
  • Verification signposting
  • Challenging top parity claims

This content is exclusively for PAGB members.

Please login to your PAGB website account to access this content. Or visit our membership pages to find out more about PAGB membership and how you could benefit from our collective and expert voice representing and promoting the sector’s interests.

Login Become a member

OTC medicines hub

Here you will find all information relevant to OTC medicines, from codes and guidance, to training workshops.

Visit hub

Latest updates