We empower self-care as the expert voice of the UK consumer healthcare industry. Working with Government, regulators and our members, we support the sector to responsibly navigate the ever-changing landscape, encouraging a fair and positive regulatory environment that encourages product innovation, and promotes the contribution that self-care can make to people’s health at no cost to the NHS.
Established in 1919, PAGB has a long and distinguished track record as the industry self-regulatory body ensuring balanced and responsible marketing of self-care products.
Over-the-counter (OTC) products play a vital role for millions of people in managing their own health. 96% of the UK population experiences at least one self-treatable illness every year, with over 900 million OTC medicines sold in the UK in 2022, generating £3.3bn in sales in the year.
