The expert voice of the UK consumer healthcare industry

Membership About PAGB

£1.7 billion potential savings through greater use of OTC products

Read our groundbreaking report on the economic value of the OTC sector to find out more.
Learn more

Self-Care Census Report 2025

Read our report exploring consumer trends in self-treatable conditions and self-care practices, with insights on the current challenges and opportunities for self-care.
Learn more

PAGB’s 2024 Highlights Report

Read our latest annual report providing a review of the year and summary of our activity, progress and achievements.
Learn more

We are PAGB, the consumer healthcare association. We represent the manufacturers of branded over-the-counter medicines, self-care medical devices and food supplements in the UK.

Promoting best practice

Promoting best practice

Providing expert advice in advertising and enabling self-regulation

Influencing government and policy

Influencing government and policy

Leading advocacy and representing the OTC sector on Brexit, reclassification, environment and legislation

Empowering self-care

Empowering self-care

Actively promoting self-care to empower individuals to take responsibility for their health and well-being

Navigating regulatory complexities

Navigating regulatory complexities

Managing challenges and providing support and expert guidance

Latest PAGB news

PAGB call for digital self-care to be prioritised in the delivery of the 10 Year Health Plan

This week, PAGB attended the Labour Party Conference in Liverpool, meeting with a number of key stakeholders and policymakers to discuss the implementation of the commitments to self-care outlined in the Government’s 10 Year Health Plan. Supporting their conversations, the team also shared our newly launched digital report.

PAGB call for digital self-care to be prioritised in the delivery of the 10 Year Health Plan
View all
Overview video – white background Play

Representing our members in the consumer OTC healthcare sector

We work for our members to maintain standards in advertising through self-regulation, shape health and medicines legislation, widen access to medicines, and increase awareness of self-care to consumers and healthcare professionals.

Find out more about PAGB
nhs_savings_1200

The economic value of the OTC healthcare sector

Read PAGB’s ground-breaking report providing the most up-to-date figures to quantify the economic value of the over-the-counter sector. The report, undertaken by Frontier Economics and commissioned by PAGB, showcases the current and potential impact of OTC usage in the UK.

See full report

Current annual impact of the UK OTC sector

£6.4bn total NHS cost savings

on prescriptions and appointments

Current annual impact of the UK OTC sector

5 days extra work

per year as a result of using an OTC product

Current annual impact of the UK OTC sector

61 million people

in the UK use OTCs each year to treat self-treatable conditions

iStock-1079582176-scaled

Get the latest codes, guidance and updates

OTC medicines
Medical devices
Food supplements

Upcoming training and events

View all